Keosheyan says, “We chose Havok for a couple of reasons. Of course, there are no truly open physics middleware solutions on the market with any traction, so that point might be kind of moot. If open standards are so important, why partner with Havok for physics work? That technology is far from open it’s owned by Intel, the other chief competitor of AMD/ATI.
It’s working hard only on its own StreamSDK and Brook+, but with the Kronos group on OpenCL, where it sees the real future. Open industry standards are extremely important to AMD as a company, and they feel that GP-GPU work should be no different.
So what is AMD/ATI’s take on all this? I spoke with Senior PR manager Rob Keosheyan at AMD, and he had plenty to say about the situation.
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